I know…….it’s a pretty strong title for an article.
BUT….it’s true…..
It pertains to a vast majority of car dealerships around the country!
Your own employees MUST hate doing business with you!
They take their own personal vehicles and get oil changes, tires, tire rotations, alignments, batteries and wiper blades at other places!
You have made it inconvenient for them to service with you. You don’t seem to value their business and your prices are too high!
They purchase New and pre-owned vehicles from other dealerships!
They feel unappreciated and they are scared to go through the “sales process” with your sales team!
Your own employees don’t feel comfortable doing business with your own dealership!
WHY????
This scenario plays out at a LOT of dealerships across the Country!
Employees won’t or don’t do business with you!
The accounting office doesn’t trust the sales department. The sales department thinks the service department charges too much for service. The service department thinks that the sales department wants too much for the vehicles.
It goes on and on and on and on………does it sound like YOUR store???
You need to be a true leader and make sure your employees see AND feel the value you are giving them to do business with you!
YOU NEED TO VALUE YOUR EMPLOYEES!
After all, they are the ones taking care of your customers!
You have to make sure that you have a clear cut set of policies that are transparent to all your employees in regards to doing business with your own dealership!
Don’t just proclaim you have “employee pricing”! Make sure that you give your employees that “little extra” to make them feel good about doing business with their own place of work.
Are you willing to extend your “employee pricing” to your employees immediate family?
Are you willing to give your employees “special incentives” to pass along to their friends in order to get their business?
Do you, as a leader, convey these policies on a regular basis with ALL EMPLOYEES?
You HAVE to make your employee your BIGGEST ADVOCATE for doing business in your store!!
After all…..if your own employees won’t do business with you…..who will???
It takes a true leader with great communication skills to make sure that ALL EMPLOYEES feel special!
And when the employees feel special, your customers will feel special too!!!
About the Author: From a Salesperson to a Dealer, I have a vast amount of experience in all areas of the automotive environment.
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My website: www.JimKristoff.com
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