Jim Kristoff: November 2011

Friday, November 11, 2011

My "Body of Work" with links and pictures

I want to thank you all for your never ending support and friendship!

I produce as much “material” as I can to help everyone in their quest to be the very best that they can be!

Leadership and Personal Development are my passions!

I have MANY different places on the internet to view my different videos, blogs, articles and Magazine articles.

Here is a listing of "links" with pictures of the sites to include in my "Body of Work"

Please feel free to share these links and pages with everyone!!

My website, www.JimKristoff.com

On my website you will find over 40 videos that are all about 3 minutes in length. The videos touch on subjects such as Leadership, Accountability, Employee AND Customer Retention…etc…..

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WordPress blogsite: http://jimkristoff.wordpress.com/

On my Wordpress blogsite, I have over 60 articles that all pertain to the automotive industry. Most of these blogs are derived from some of the many different training and motivational meeting that I continuously give.

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DealerElite.net: http://www.dealerelite.net/profile/JimKristoff

Many of my articles are featured on the website DealerElite.

In September, I was recognized for my efforts with a special reward.

Here is the link:

http://www.dealerelite.net/page/september-issue#.ToyjO8mVrUA

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LinkedIn: http://www.linkedin.com/in/jimkristoff

This is my LinkedIn profile which contains many recommendations.

I have over 1400 connections and link to nearly 11 million people!

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Youtube: www.youtube.com/user/jimkristoff

This is my personal YouTube channel which contains all of my videos.

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Blogspot blog: http://jimkristoff.blogspot.com/

My Blogspot site contains my various blogs on Automotive processes and training.

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I am a contributing author to the new social media dealership magazine, "The Social Dealership". Here are the links to the magazine:

August 2011 issue:

http://socialdealershipmagazine.com/the-social-dealership/august-2011-issue/

September 2011 issue:

http://socialdealershipmagazine.com/the-social-dealership/september-2011-issue/

October 2011 issue:

http://socialdealershipmagazine.com/the-social-dealership/october-2011-issue/

November 2011 issue:

http://socialdealershipmagazine.com/the-social-dealership/november-2011-issue/

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Here is the link to “Auto Success” Magazine, September 2011 Issue.

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Automotive Digital Marketing.com:

http://www.automotivedigitalmarketing.com/profile/JimKristoff

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Once again, thank you very much for your support!!!!

Thursday, November 10, 2011

Are you executing your processes???

How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?

This has been and still remains one of the toughest things to get accomplished in the dealership.

Every dealership throughout the country has their own processes and procedures when it comes to selling and servicing their customers.

Every dealership has slightly different “steps to the sale” in regards to selling a customer a new or pre-owned vehicle.

Every dealership has their own processes on what transpires in the Service lane.

Every dealership has their own “playbook” on how they want their customers handled.

So how do you get your employees to execute this “playbook” each and every time with every customer??

You need to build a “video” library of ALL of your processes so that each and every one of your employees know exactly WHAT you want executed and HOW you want it executed.

In this video library, you need to “role play” each and every scenario in every step in every process.

Take each step in the “road to the sale” and have your management team role play exactly how you want your salespeople to execute these steps!

Take all of the processes in your Service Drive and video each one so that your employees flawlessly handle each and every step.

In building your “video library” of training material, you can give your employees the confidence and competence to succeed! Otherwise you leave the employee to “interpret” what your processes are.

By having this video library you build efficiencies and consistencies throughout the customer interaction. An efficient and consistent process is very important to having customer satisfaction AND customer retention!

Once you have this video library of every step to every process, have some fun by having your employee’s video role play each step.

There is no better training tool than seeing yourself execute a process. Every professional sports team in

America

utilizes “game film” to help train their team to see what they executed well and where their opportunities lie.

In building a video library of your processes, it provides a tool that your employees can utilize to sharpen their skills on a daily basis. It also provides a new employee ALL of the information that they will need to succeed and “get them up to speed” in your dealership!

Build your “core” process video library TODAY!!!

Your employees, customers and profits will ALL benefit!!!!

About the Author: From a Salesperson to a Dealer, I have a vast amount of experience in all areas of the automotive environment.

You can follow me on:

My website: www.JimKristoff.com

Twitter: @jimkristoff

WordPress blogsite: http://jimkristoff.wordpress.com/

Blogspot blog: http://jimkristoff.blogspot.com/

DealerElite.net: http://www.dealerelite.net/profile/JimKristoff

Automotive Digital Marketing.com: http://www.automotivedigitalmarketing.com/profile/JimKristoff

LinkedIn: http://www.linkedin.com/in/jimkristoff

Youtube: www.youtube.com/user/jimkristoff

Thursday, November 3, 2011

“The formula for MAXIMUM R.O.I. in Social Media!”

There is a rather simple formula when it comes to getting the MAXIMUM return on your investment in Social Media.

It’s so simple…..it might overwhelm you!

And while the formula is simple…..the actual implementation is the hardest part!

The formula???????................”Embrace it”…….

That’s the ENTIRE formula…..”embrace it”

That’s right!!…....go ahead and “embrace” social media!

Most Dealers and dealerships are scared to death to go ahead and try!

BUT…go ahead…..”Embrace it”!!!

Let’s start with the Sales Department.

We would ALL love to have an entire showroom floor filled with salespeople that could sell 20-25 units a month without EVER having to take any floor traffic.

Some dealerships have these salespeople already! Salespeople that have their own book of business and continue to sell their 20-25 units in good times and bad.

How do these salespeople accomplish this month after month??

These salespeople do an excellent job of calling their customers, following up, sending birthday cards, holiday cards and keeping them abreast of all the latest incentives, deals and new models that are coming out!

These salespeople become the customers “friend” in the car business!

Now what if you could get your ENTIRE sales team to do all of that every day??

It’s easy by utilizing Social Media!

Engaging your customers on Social Media sites such as Facebook, allows you to constantly update your customer with your latest incentives, your latest specials and article that pertain to the vehicle that they purchased from you, thus reinforcing that the customer made the correct decision in purchasing from you!

You can also update your customers on any “new” models that may be coming out! Everyone LOVES “spy” pictures of future product!

You can engage your customers to any special events that you may have upcoming.

You can send your customer the latest pictures or video of any accessories that you may have added to another vehicle that they might be interested in.

Did you make a note of the customer’s interests or hobbies in your CRM? You can send them interesting articles on their favorite sports team or television show.

What about the servicing of the customers car?

Wouldn’t it be great to send your customers information regarding any “Service Specials?”

How about some articles or video explaining tire wear or battery life?

Send your customer articles on preparing their vehicle for any seasonal changes, i.e…..snow tires, coolant checks, safety checks before a long vacation drive….etc…..

The amount of information we can send our customers via Social Media is non-stop!

But first…….you have to “embrace” Social Media!

The whole idea of Social Media is that it is a FUN way to interact with your customer!

People have FUN with their friends. And EVERYONE wants a friend in the car business! Friends take care of friends….You can be comfortable DEALING with a friend….a friend will always treat you right….friends always recommend their friends to other friends…..

You see, by “embracing” social media, you become more than just “that salesperson” at the car dealership. You become their friend!

Every dealership wants to have a great relationship with all of their customers. They would love all of their customers to endorse them and support them! They would want their customers to refer all of their family and friends to them!

You can do ALL of this by “embracing” Social Media!

So if you are trying to figure out the pros and cons of social media, what the investment is and how much of a return on your investment will be….. know this…..You will receive ZERO return on your investment if you DON’T embrace social media.

The saying goes….”you will miss 100% of the shots that you never take”….

Go ahead…..take the shot….embrace social media TODAY!!!

This article originally appeared in the November 2011 issue of “The Social Dealership”